At Dreams Infotech, we love working with passionate brands — and one of our most rewarding projects has been with Spirit Animal, a pioneering Indian brand in plus-size activewear and athleisure.
Over the past two years, we’ve been their SEO and digital marketing partners, and today, we’re thrilled to share that we’ve helped them achieve first-page Google rankings for more than 40 high-value keywords — directly boosting their organic traffic, online visibility, and customer trust.
🌟 The Challenge
Spirit Animal entered the market with a clear mission:
✔ Provide stylish, performance-driven plus-size activewear for women in India
✔ Build a strong online presence against both national and international competitors
✔ Reduce dependency on paid ads and drive sustainable organic growth
When we started, their website had minimal organic visibility — barely showing up for searches their audience was making every day.
We knew this was an opportunity to turn things around with the right SEO strategy.
🔍 Our SEO Game Plan
Here’s how we approached it:
✅ Keyword Research Focused on Buyer Intent
We dug into search queries that weren’t just popular — but highly relevant to plus-size activewear shoppers. Some of the key phrases we targeted included:
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Plus Size Activewear India
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Plus Size Yoga Clothes India
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Plus Size Gym Wear India
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Plus Size Sports Bra in India
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Plus Size Activewear Bottoms India
✅ On-Page Optimization & Content Development
We optimized meta tags, improved product page SEO, and built supporting content like blogs and guides that answered real customer questions — positioning Spirit Animal as a trusted voice in the space.
✅ Technical SEO Fixes
From improving mobile speed to enhancing site crawlability, we ensured Google could access, index, and rank all key pages.
✅ Strategic Link Building
We worked on acquiring high-quality backlinks from fashion, fitness, and lifestyle publications, boosting domain authority.
📈 The Results (With Proof!)
After two years, Spirit Animal now holds top Google rankings for key industry searches. Here’s a snapshot:
| Keyword | Ranking |
|---|---|
| Plus Size Activewear India | #1 |
| Plus Size Yoga Clothes India | #1 |
| Plus Size Gym Clothes India | #2 |
| Plus Size Sports Bra in India | #1 |
| Gym Clothing For Plus Sizes in India | #1 |
| Plus Size Workout Clothes | #1 |
| Large Size Sports Bra India | #1 |
| Plus Size Activewear Delhi | #1 |
💬 What This Means for the Brand
These rankings aren’t just numbers — they translate into:
✅ Increased organic website traffic
✅ Reduced cost per acquisition (less reliance on paid ads)
✅ Stronger brand reputation and authority
✅ More qualified leads and engaged, ready-to-buy customers
🏆 Why SEO Still Wins in 2025
In a competitive ecommerce world, SEO is not a quick-fix solution — it’s a long-term investment that pays off by giving brands a sustainable edge.
For niche brands like Spirit Animal, winning organic search means:
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Competing with big players
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Building customer trust
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Owning the conversation in their category
👋 Ready for Your Brand’s Success Story?
If you’re a fashion, lifestyle, or ecommerce brand looking to own your niche online, reach out to us at Dreams Infotech.
We’d love to help make your brand the next SEO success case study.
