Ballimaran Entrepreneur Turns Experience into Opportunity with EdShift
In the heart of Ballimaran, where tradition and history still shape everyday life, a remarkable modern success story has emerged. Mohammad Asif Yamin, a self-made digital entrepreneur from Old Delhi, has spent over 15 years building a name in the technology and digital marketing space.
Today, after working with leading brands and handling national and international projects, Asif is now focused on empowering the next generation through practical skill-based education.
Recognised by Google, Featured by Times of India
Among his notable achievements, Asif was recognised for his contribution to Google Maps, receiving appreciation from California.
The photographs uploaded by him on Google Maps have crossed 10 million views, reflecting his impact on one of the world’s largest digital platforms.
In 2013, a documentary created by him on a social issue ( link ) garnered 271,000 views, while his content on Quora has received over 625,000 views.
His journey and achievements were also highlighted in a feature published by The Times of India in 2018.
From Slow Internet Days to the AI Era
Speaking about his early journey, Asif recalls the days when internet connections were modem-based and a single webpage could take minutes to load. It was an era when JavaScript and jQuery were emerging technologies, and websites were coded line by line manually.
Having witnessed the evolution from hand-coded websites to today’s AI-powered ecosystem, Asif believes experience and adaptability are the keys to long-term success in the digital world.
Dreams Infotech Handling Large-Scale Projects
Asif now leads Dreams Infotech, operating from Vardhman Plaza.
His team currently manages digital campaigns and social media operations for more than 300 dealers of a leading Indian company. Their work includes Meta advertising, content production, lead generation and growth strategy.
Bridging the Gap Between Courses and Careers
According to Asif, one of the biggest challenges in today’s market is the gap between certification and practical capability. While many students complete digital marketing courses, few are prepared to solve real client problems or manage live campaigns.
To address this issue, Asif and his team have launched EdShift — a practical learning platform designed to make students job-ready.
What EdShift Offers
The newly launched Fast Track Offline Digital Marketing Course includes hands-on training in:
- Landing Page Development
- Meta Ads
- Google Ads
- Analytics
- Canva Design
- Social Media Management
- Lead Generation
- Freelancing Skills
- Real Client Project Exposure
Students who complete the programme will also receive a 2-month internship opportunity with Dreams Infotech to gain real-world experience.
Open for Students, Professionals and Entrepreneurs
The course is not limited to students. It is equally suited for business owners, freelancers and working professionals looking to upgrade their digital skills or grow online ventures. Morning and evening batches are currently available.
A Story of Old Delhi, A Vision for New India
From the narrow lanes of Ballimaran to the fast-moving digital economy, Mohammad Asif Yamin’s story is one of resilience, self-learning and transformation. Through EdShift, he now hopes to help others build careers based on skills, not just certificates.
